Cookie Policy

COOKIE POLICY

This Cookie Policy is intended to inform you how Zeitz MOCAA, registration number IT000844/2015 (“The Zeitz MOCAA Foundation Trust”) uses Cookies and similar technologies on its website (“Website”) to assist you in making informed decisions when using our Site.

1. What is a Cookie?

A Cookie is a small piece of data that a website asks your browser to store on your computer or mobile device. Cookies allows our Website to “remember” your actions or preferences over time.

2. Why do we use cookies?

We use Cookies to learn how you interact with our content and to improve your experience when visiting our Website. For example, some Cookies remember your preferences so that you do not have to repeatedly make these choices when you visit our Website. Additionally, cookies allow us to serve you specific content. We may employ the learnings of your behaviour on our Website to serve you with targeted advertisements on third-party Site in an effort to “re-market” our products and services to you.

3. What types of cookies do we use?

3.1 First Party and Third-Party Cookies

We use both first-party and third-party cookies on our Website.

First-party Cookies are Cookies issued from the zeitzmocaa.museum domain that are generally used to identify language and location preferences or render basic site functionality.

Third-party cookies belong to and are managed by other parties, such as the Zeitz MOCAA business partners or service providers. These Cookies may be required to render certain forms, such as the submission of a job application, or to allow for some advertising outside of the Zeitz MOCAA website.

3.2 How are Third Party Cookies used?

For some of the functions within our Website we use third party suppliers, for example, when you visit a page with videos embedded from or links to YouTube. These videos or links (and any other content from third party suppliers) may contain Third Party Cookies, and we encourage you to consult the privacy policies of these third-party vendors on their respective websites for information regarding their use of cookies.

3.3 Google Analytics

We use Google Analytics to collect information about visitor behaviour on our website. Google Analytics stores information about what pages you visit, how long you are on the site, how you got here and what you click on. This Analytics data is collected via a JavaScript tag in the pages of our site and is not tied to personally identifiable information. We, therefore, do not collect or store your personal information (e.g., your name or address) so this information cannot be used to identify who you are. You can find out more about Google’s position with regards to privacy in its privacy policy.

 

4. How long do Cookies last?

4.1 Session Cookies

Session Cookies are temporary cookies that are used to remember you during the course of your visit to our Website, and they expire when you close the web browser.

4.2 Persistent Cookies

Persistent Cookies are used to remember your preferences within the Website and remain on your desktop or mobile device even after you close your browser or restart your computer. We use these Cookies to analyse user behaviour to establish visit patterns so that we can improve our Website functionality for you and others who visit our Website. These Cookies also allow us to serve you with targeted advertising and measure the effectiveness of our Website functionality and advertising.

5. How are Cookies used for advertising purposes?

Cookies and ad technology such as web beacons, pixels, and anonymous ad network tags help us serve relevant ads to you more effectively. They also help us collect aggregated audit data, research, and performance reporting for advertisers. Pixels enable us to understand and improve the delivery of ads to you and know when certain ads have been shown to you. Since your web browser may request advertisements and web beacons directly from ad network servers, these networks can view, edit, or set their own Cookies, just as if you had requested a web page from their site.

Although we do not use cookies to create a profile of your browsing behaviour on third-party sites, we may use aggregate data from third parties to show you relevant, interest-based advertising. In such event we will not provide any personal information that we collect to advertisers. You can opt out of off-site and third party-informed advertising by adjusting your cookie settings. Opting out will not remove advertising from the pages you visit, but, instead, opting out will result in the ads you see not being matched to your interests. This implies that the ad(s) you see will not be matched to your interests by those specific cookies.

6. How do I reject and delete cookies?

You can choose to reject or block all or specific types of Cookies set on our Website by clicking on the Cookie preferences on our website. You can change your preferences for our Website and/or the websites of any third-party suppliers by changing your browser settings. Please note that most browsers automatically accept Cookies. Therefore, if you do not wish cookies to be used, you may need to actively delete or block the Cookies. If you reject the use of cookies, you will still be able to visit our Websites but some of the functions may not work correctly. You may also visit www.allaboutcookies.org for details on how to delete or reject Cookies and for further information on cookies generally. By using our Website without deleting or rejecting some or all Cookies, you agree that we can place those Cookies that you have not deleted or rejected on your device.